Search Engine Optimisation is the key to more leads and website visitors, so using all the SEO tools at your disposal to boost your wordpress website's visibility is key.
There are four types of SEO that you should consider, both because they each individually result in better search engine performance and because SEO is most effective when all of these four types are working together. This blog will outline each of these types of SEO to get you started on your journey to the top of the search rankings.
This type of SEO is likely the type of SEO that is most familiar to you. This type includes optimising the text and images on your website to be as relevant and competitive as possible. The aim of this type of SEO is to show Google that your website is likely to be the exact result your customers are looking for.
Technical SEO, as its name suggests, includes aspects of search engine optimisation that are more technical, like the speed at which your website loads and how well it functions. Customers will always prefer websites that are easy for them to use and get them the results they are seeking quickly, so Google will rank you higher up in search results if you meet these goals. Thus, improving your technical SEO includes avoiding large, unoptimised images that slow page loading speeds and reducing the amount of menus or links a customer clicks through before being able to get to the results they want.
Off-page SEO is optimisation that does not happen on your own website. This includes all of the ways you can direct visitors to your website, such as linking them to your site from social media and other websites. Having many links directing people to your site shows google that your site is safe, popular and reputable, which makes it more appealing and more likely to rank high up when people search for related keywords.
This type of optimisation covers your website's ability to reach clients in the locations it is aiming for. This is mainly for website that ship products to specific locations, or have a physical store for example. This is because it is unnecessary for you to optimise your website to appear in searches in locations where your visitors cannot make use of your site. Google wishes to bring up websites that are relevant to searchers, so appealing to your target market is important.
We hope that this blog has given you an overview of the types of SEO you can consider when optimising your website. If you wish to know more about SEO or consult a professional at WP Labs, click below to find out more.